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Digital Marketing (Final Examination) Copy
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Question 1 of 30
1. Question
Question 1Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?CorrectIncorrect -
Question 2 of 30
2. Question
Question 2How can businesses benefit from using analytics on their website?CorrectIncorrect -
Question 3 of 30
3. Question
Question 3When considering whether to have a web presence for your business, which of the following is not a major factor?CorrectIncorrect -
Question 4 of 30
4. Question
Question 4What is the term we use to describe how search engines categorize each piece of content?CorrectIncorrect -
Question 5 of 30
5. Question
Question 5One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:CorrectIncorrect -
Question 6 of 30
6. Question
Question 6A publisher’s creative reporting shows two million impressions and zero clicks. What is a possible cause?CorrectIncorrect -
Question 7 of 30
7. Question
Question 7
Which of the following is a benefit of Search Engine Marketing (SEM)?CorrectIncorrect -
Question 8 of 30
8. Question
Question 8
Which of the following factors can impact the open rate of your email campaigns?CorrectIncorrect -
Question 9 of 30
9. Question
Question 9
When advertisers run online ads that typically include an image for people to click on, it’s called…CorrectIncorrect -
Question 10 of 30
10. Question
Question 10
Which of the following is a benefit of search advertising over display advertising?CorrectIncorrect -
Question 11 of 30
11. Question
Question 11
Why is it important that you set goals when planning your display ad campaigns?CorrectIncorrect -
Question 12 of 30
12. Question
Question 12
What do website analytics allow you to do?CorrectIncorrect -
Question 13 of 30
13. Question
Question 13
When advertising using Search Engine Marketing (SEM), you only pay…CorrectIncorrect -
Question 14 of 30
14. Question
Question 14
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?CorrectIncorrect -
Question 15 of 30
15. Question
Question 15
What’s the first step in the search engine optimisation process for your website?CorrectIncorrect -
Question 16 of 30
16. Question
Question 16
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?CorrectIncorrect -
Question 17 of 30
17. Question
Question 17
What is one of the benefits of using templates for your email marketing campaigns?CorrectIncorrect -
Question 18 of 30
18. Question
Question 18
When planning your display advertising, what does the word ‘placement’ mean?CorrectIncorrect -
Question 19 of 30
19. Question
Question 19
When using display advertising, what could you include in an ad to achieve the goal of driving more sales?CorrectIncorrect -
Question 20 of 30
20. Question
Question 20
We use them every day, but what is the overall purpose of a search engine?To position websites based on how popular they areCorrectIncorrect -
Question 21 of 30
21. Question
Question 21
When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?CorrectIncorrect -
Question 22 of 30
22. Question
Question 22
What are the benefits of using social media when looking to advertise your business locally?CorrectIncorrect -
Question 23 of 30
23. Question
Question 23
Why is it important to reach customers on their mobiles when advertising locally?CorrectIncorrect -
Question 24 of 30
24. Question
Question 24
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?CorrectIncorrect -
Question 25 of 30
25. Question
Question 25
When looking to advertise your business to mobile users, social media advertising can be really effective because…CorrectIncorrect -
Question 26 of 30
26. Question
Question 26
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?CorrectIncorrect -
Question 27 of 30
27. Question
Question 27
When building a website for a business, what type of design should it have in order to be “mobile friendly”?CorrectIncorrect -
Question 28 of 30
28. Question
Question 28
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?CorrectIncorrect -
Question 29 of 30
29. Question
Question 29
Which of the following is not a type of digital marketing activity?CorrectIncorrect -
Question 30 of 30
30. Question
Question 30
A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is calledCorrectIncorrect