Digital Marketing CA Copy

Question 1

Which of the following is not an advantage of email newsletters?

Email newsletters spread your brand awareness
leverage the temporary content
freedom to include different types of content
leverage the existing content

Question 2

Which of the following is most important metric to track email marketing?

CTR
Open rate
Click rate
All of the above

Question 3

what technique is used by legitimate marketers to customize offerings for specific customers?

Personalization
Spamming Spoofing
None of the above

Question 4

When Sending Email You Can Segment Contacts By Their Buyer Personas. What Is A Buyer Persona?

A buyer persona is an actual representation of your customer based on real data
A buyer persona is a semi-fictional representation of your lead before they become a customer
A buyer persona is a semi-fictional representation of your ideal customer
A buyer persona is a tool you use to define your ideal customer.

Question 5

What Is The Ideal Length Of A Subject Line?

41–50 characters
55–75 characters
10–20 characters
75–100 characters

Question 6

What Is The Definition Of A Conversion?

The completion of an open
The completion of a click
The completion of a desired action
The completion of all clicks

Question 7

What is one of the benefits of using templates for your email marketing campaigns?

You can reuse the same template
They are always free
You can duplicate the design of your website
Templates work better on mobile

Question 8

When it comes to email marketing, what do we mean by the term A/B testing?

A/B testing means you can split your contacts alphabetically
A/B testing means you send the same email twice to the same people
A/B testing means splitting your audience and sending each of them a different variation of your email
A/B testing means it is spell checked and proofed
prior to hitting send

Question 9

Which of the following factors can impact the open rate of your email campaigns?

The amount of links contained in the email
The number of images in your email
The opportunity for customers to opt-out
The subject line of the email

Question 10

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made

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