Course Overview
From almost 0% in 2005 to 40% in 2020, Digital Marketing has become an integral part of marketing budgets and will soon overtake all other traditional channels of Marketing. With the demand for digital marketers outweighing the supply, professionals skilled in digital strategy, consumer behaviour, content distribution, and social media are in high demand.
This course aims to bridge that gap and create industry-ready. This course will enable candidates gain a comprehensive understanding of all major digital marketing channels used today as well as create, launch, and analyze campaigns across a multitude of platforms, including Facebook ads, Google Ads, Google Analytics, and more.
Prerequisites
This course doesn’t require any prior knowledge.
Who Should Attend?
- Freshers looking to make a career in Digital Marketing
- Entrepreneurs looking to get an in-depth understanding of Digital Marketing
- Manager/ Executives looking to upgrade their skills in Digital Marketing
Course Curriculum
| Live Class | |||
| 🔴 Digital Marketing (Live Class) 10:00am | 03:00:00 | ||
| Introduction to Digital Marketing | |||
| Introduction to Digital Marketing | FREE | 00:08:00 | |
| Digital Marketing Framework | 00:05:00 | ||
| Customer Journey | 00:06:00 | ||
| Marketing Objective – WHY | 00:02:00 | ||
| Recording: Digital Marketing Lecture video 13 July, 2020 | 00:40:00 | ||
| Email Marketing | |||
| Recording: Digital Marketing Lecture video 17 July, 2020 | 02:00:00 | ||
| Social Media Marketing (Organic) | |||
| Recording: Digital Marketing Lecture video 20 July, 2020 | 02:00:00 | ||
| Social Media Advertising (Paid) | |||
| Recording: Digital Marketing Lecture video 22 July, 2020 | 02:00:00 | ||
| Search Engine Optimization (SEO) | |||
| Recording: Digital Marketing Lecture Video 24 July, 2020 | 02:00:00 | ||
| Search Engine Marketing (SEM) with Google Ads | |||
| Recording: Digital Marketing Lecture video 27 July, 2020 | 02:00:00 | ||
| Contagious: Why things catch on | 00:00:00 | ||
| Display Advertising | |||
| Recording: Digital Marketing Lecture video 29 July, 2020 | 02:00:00 | ||
| Email Marketing | |||
| Recording: Digital Marketing Lecture video 3 August, 2020 | 02:00:00 | ||
| Content Strategy | |||
| Recording: Digital Marketing Lecture video 5 August, 2020 | 02:00:00 | ||
| Recording: Digital Marketing Lecture video 7 August, 2020 | 02:00:00 | ||
| Digital Marketing - Continuous Assessment | |||
| Digital Marketing – CAT 1 | 00:30:00 | ||
| Moz - The Beginners Guide To SEO | |||
| Moz – The Beginners Guide To SEO (E-book) | 00:00:00 | ||
| Google Ads | |||
| Recording: Digital Marketing Lecture video 12 August, 2020 | 02:00:00 | ||
| Recording: Digital Marketing Lecture video 14 August, 2020 | 02:00:00 | ||
| Recording: Digital Marketing Lecture video 17 August, 2020 | 02:00:00 | ||
| Recording: Digital Marketing Lecture video 19 August, 2020 | 02:00:00 | ||
| Digital Marketing (Final Exam) | |||
| Digital Marketing (Final Examination) | 01:00:00 | ||
Course Objectives
After the completion of the Digital Marketing Course you will be able to:
- Create Your Digital Marketing Framework
- Create Marketing Content
- Launch a Facebook Campaign
- Analyze Campaign Results
- Conduct a SEO Audit
- Run a Google Ads Campaign
- Analyze Display Ads
- Run an Email Campaign
Training Features
- Instructor-led Live Sessions
- Real-life Case Studies
- Assignments
- Lifetime Access
- 24 x 7 Expert Support
- Certification
Certificate
FAQs
What are the system requirements for this course? Operating System: Windows 8 or Higher, Mac OS. Processor: Intel Pentium 4 or Higher. Memory: 4GB RAM recommended. Screen resolution: 1280 x 1024 or larger. Application window size: 1024 x 680 or larger. What if I miss a class? You will never miss a lecture at HiiT Online Training! You can choose either of the two options:
- View the recorded session of the class available in your LMS.
- You can attend the missed session in any other live batch.
Can I attend a demo session before enrollment? We always keep limited number of participants in a live session to maintain the Quality Standards. But, unfortunately participation in a live class without enrolment is not possible. Who are the Instructors? Our Instructors are in-house professionals at least 5 years of relevant experience in various domains. They are subject matter experts and are trained to provide a great learning experience.
Thank you for giving me the opportunity participate in the scholarship program. I have learned a lot in the program. Big thanks to the Hiitplc Management
Digital marketing course
HIIT is wonderful