Course Overview
From almost 0% in 2005 to 40% in 2020, Digital Marketing has become an integral part of marketing budgets and will soon overtake all other traditional channels of Marketing. With the demand for digital marketers outweighing the supply, professionals skilled in digital strategy, consumer behaviour, content distribution, and social media are in high demand.
This course aims to bridge that gap and create industry-ready digital marketers. This course will enable candidates gain a comprehensive understanding of all major digital marketing channels used today as well as create, launch, and analyze campaigns across a multitude of platforms, including Facebook ads, Twitter ads, Google Ads, Google Analytics, and more.
Prerequisites
This course doesn’t require any prior knowledge.
Who Should Attend?
- Freshers looking to make a career in Digital Marketing
- Entrepreneurs looking to get an in-depth understanding of Digital Marketing
- Manager/ Executives looking to upgrade their skills in Digital Marketing
Course Curriculum
| Welcome | |||
| HOT Orientation Video Batch 7 (Part 1) 19 April, 2021 | 00:00:00 | ||
| Live Class | |||
| 🔴 Digital Marketing (Live Class) 10:00am | 03:00:00 | ||
| Recordings | |||
| Recording: Digital Marketing B7 Zoom Class Video 19 April, 2021 | 00:00:00 | ||
| Recording: DIGITAL MARKETING B7 Zoom Class Video 21 April, 2021 | 00:00:00 | ||
| Introduction to Digital Marketing | |||
| Introduction to Digital Marketing | FREE | 00:08:00 | |
| Digital Marketing Framework | 00:05:00 | ||
| Customer Journey | 00:06:00 | ||
| Marketing Objective – WHY | 00:02:00 | ||
| Survey | |||
| What can HOT do better? | 00:00:00 | ||
| Digital Marketing Test | |||
| Digital Marketing CA | 00:30:00 | ||
| Search Engine Marketing (SEM) with Google Ads | |||
| Contagious: Why things catch on | 00:00:00 | ||
| Survey | |||
| What can HOT do better? | 00:00:00 | ||
| Digital Marketing Final Examination | |||
| Digital Marketing (Final Examination) | 01:00:00 | ||
Course Objectives
After the completion of the Digital Marketing Course you will be able to:
- Create Your Digital Marketing Framework
- Create Marketing Content
- Launch a Facebook Campaign
- Analyze Campaign Results
- Conduct an SEO Audit
- Run a Google Ads Campaign
- Analyze Display Ads
- Run an Email Campaign
Training Features
- Instructor-led Live Sessions
- Real-life Case Studies
- Assignments
- Lifetime Access
- 24 x 7 Expert Support
- Internationally Recognised Certificate
Certificate
FAQs
What are the system requirements for this course?
Operating System: Windows 7 or higher, Mac OS.
Processor: 1 gigahertz (GHz) or faster processor
RAM: 1 gigabyte (GB) for 32-bit or 2 GB for 64-bit
Hard disk space: 16 GB for 32-bit OS or 20 GB for 64-bit OS
Graphics card: DirectX 9 or later with WDDM 1.0 driver
Display: 800 x 600
What if I miss a class?
All classes are recorded and uploaded on our Learning Management System(LMS). So you can catch up on your course during your free time if you miss a class.
Do I receive a certificate after completing the Course?
Yes, you receive an internationally recognized certificate after the course.
Who are the Instructors? Our Instructors are in-house professionals with at least 5 years of relevant experience in various domains. They are subject matter experts and are trained to provide a great learning experience.
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